Typography One
A required course for sophomore GDES majors
Virginia Commonwealth University
Department of Graphic Design
Fall 2011
An introduction to communication problem solving through the visual medium of language. The fundamentals of typography and typographic design are explored in experimental and practical projects.
Objectives
— to develop a basic conceptual and aesthetic awareness of type and typography
— to develop an understanding of the use of type as a communicative vehicle
— to develop competency in the fundamental technical skills required
to work with type
— to understand typographic terminology and anatomy of the letterform
— to acquire knowledge of typeface identification
— to develop a sensitivity to typographic image as visual communication
— to develop an understanding of the relationships between typographic
organization and message
— to develop an awareness of current tools, techniques, and processes
Required Texts
John Kane, A Type Primer, Second Edition
Rob Carter, Typographic Design: Form and Communication, Fourth Edition
Robert Bringhurst, The Elements of Typographic Style, Third Edition